[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ background_image=”https://setwavegroup.com/wp-content/uploads/2017/04/main_wave_1500px.jpg” background_video_mp4=”https://setwavegroup.com/wp-content/uploads/2017/04/Wave_Dark_v2.mp4″ background_video_webm=”https://setwavegroup.com/wp-content/uploads/2017/04/Wave_Dark_v2.webm”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”100px|0px|100px|0px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_text_color=”#ffffff” text_font_size=”40″ text_line_height=”2em” header_font_size=”65px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” text_line_height_tablet=”” text_line_height_phone=”1em” text_line_height_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”36″ header_font_size_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_style=”solid” inline_fonts=”Source Sans Pro Light,Open Sans Light,Abel”]

Helping financial services companies with

INNOVATIVE MARKETING

Seek the thrill of great results

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″ background_color=”#f7941d”][et_pb_fullwidth_post_title title=”off” meta=”off” featured_image=”off” _builder_version=”3.0.74″ custom_padding=”10px||0px|”][/et_pb_fullwidth_post_title][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#e5e5e5″ custom_padding=”20px|||” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px|||” custom_padding=”0px||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”0px|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font_size=”25″ text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” custom_margin=”0px|||” text_font_size_tablet=”” text_font_size_phone=”18″ text_font_size_last_edited=”on|desktop” text_line_height_tablet=”” text_line_height_phone=”1.7em” text_line_height_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]SetWave Group is a team of experienced financial services and FinTech marketing experts trained in Fortune 100 firms, proven in Silicon Valley start-ups, and focused on getting stuff done. We are builders — we help our clients build their brand, grow their business and drive revenue.

It’s like having a Chief Marketing Officer and marketing team at your fingertips.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#00798e” custom_padding=”20px|||” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”left” custom_margin=”||30px|” border_color_all=”#ffffff” border_style_all=”solid” use_border_color=”off” border_color=”#ffffff” border_style=”solid” inline_fonts=”Open Sans Light,Open Sans”]
What We Do
[/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font_size=”20″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” custom_padding=”||20px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

BUILD YOUR BRAND

Drive awareness of your firm, differentiate from competitors, refine your value proposition, and tighten your message.

>>more
We can help you:

Position yourself to stand out from the competition.

Roll out new capabilities and expand to new channels and regions.

Here’s how:

  • Value proposition
  • Brand messaging
  • Client communications
  • Thought leadership development


[/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font_size=”20″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” custom_padding=”||20px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

GROW YOUR BUSINESS

Craft a go-to-market strategy, launch new products and channels, build your pipeline, and turn clients into evangelists and referrers.

>>more
We can help you:

Analyze and grow your business through new revenue opportunities.

Launch new products and services with go-to-market strategies.

Drive qualified leads through the pipeline and acquire new clients.

Increase retention and nurture clients into evangelists.

Here’s how:

  • Lead generation
  • Go-to-market strategy
  • New product launches (product, geography, channel)
  • Sales support materials


[/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font_size=”20″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

EXTEND YOUR TEAM

Create a marketing capability without managing a big in-house team. Add marketing, FinTech, and financial services expertise to exceed your goals.

>>more
We can help you:

Identify areas of opportunity or blind spots based on client feedback.

Create and curate content across client channels.

Understand the FinTech ecosystem and how to leverage innovation.

Here’s how:

  • Build, execute and measure marketing plans
  • B2C and B2B marketing tactics: web, digital, content strategy and creation, email, social, PR
  • Client research and segmentation


[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”20px|||” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” inline_fonts=”Open Sans Light,Open Sans”]

Our Clients

[/et_pb_text][et_pb_image src=”https://setwavegroup.com/wp-content/uploads/2018/06/SetWave-Logos-v6.jpg” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”3.23″ animation_direction=”off” border_color_all=”#ffffff” border_style_all=”solid” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on”][/et_pb_image][et_pb_divider show_divider=”off” _builder_version=”3.2″][/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″ background_color=”#00798e” parallax=”on” custom_padding=”20px|||” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_header title=”What Our Clients Say About Us” text_orientation=”center” logo_image_url=”https://setwavegroup.com/wp-content/uploads/2017/04/icon-quote-v2.png” content_max_width=”none” title_font_color=”#f7941d” _builder_version=”3.16″ title_font=”Open Sans|on|||” title_text_color=”#f7941d” title_font_size=”28″ background_color=”rgba(255, 255, 255, 0)” background_layout=”light” button_one_letter_spacing_hover=”0″ button_two_letter_spacing_hover=”0″ button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”0″ button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”0″ button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_fullwidth_header][et_pb_fullwidth_slider module_id=”casestudies” _builder_version=”4.7.7″ body_line_height=”1.5em” background_position=”top_left” custom_padding=”0px||100px|” custom_padding_tablet=”|||” auto=”on” auto_speed=”6000″ top_padding=”0px” bottom_padding=”100px” remove_inner_shadow=”on” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”off” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”3.16″ header_font=”||||” body_font=”Open Sans||||” body_font_size=”24″ background_color=”rgba(255,255,255,0)” button_icon_placement=”right” button_on_hover=”on” body_font_size_tablet=”36″ body_font_size_phone=”20″ body_font_size_last_edited=”on|desktop” body_line_height_tablet=”7em” body_line_height_phone=”7em” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_transition=”on”]“Our work with clients is centered around data and process. SetWave helped us apply the same rigor and process to our own business. By giving us concrete client data and actionable results, it’s one of the most thoughtful things we’ve done. We are grateful for the expertise and are excited about the work you did for us.”

 

 

– CHRIS WILKENS, Partner, Baker Street Advisors

[/et_pb_slide][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”3.16″ header_font=”||||” body_font=”Open Sans||||” body_font_size=”24″ background_color=”rgba(255,255,255,0)” button_icon_placement=”right” button_on_hover=”on” body_font_size_tablet=”36″ body_font_size_phone=”20″ body_font_size_last_edited=”on|desktop” body_line_height_tablet=”7em” body_line_height_phone=”7em” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_transition=”on”]“Our firm worked with Debi and SetWave Group to help position a brand launch. As an investment bank, it’s not easy to differentiate oneself from the broader market, especially with a set of incumbents far larger than us. Debi brought a depth of marketing leadership and expertise that was invaluable to our firm. She managed the launch, from website to media coverage, and did so flawlessly. We’re big fans.”

 

 

– BARRETT COHN, Managing Director, Scenic Advisement

[/et_pb_slide][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”3.16″ header_font=”||||” header_line_height=”1.5em” body_font=”Open Sans||||” body_font_size=”24″ background_color=”rgba(255,255,255,0)” button_icon_placement=”right” button_on_hover=”on” header_line_height_tablet=”1.5em” header_line_height_phone=”1.5em” body_font_size_tablet=”36″ body_font_size_phone=”20″ body_font_size_last_edited=”on|desktop” body_line_height_tablet=”7em” body_line_height_phone=”7em” body_line_height_last_edited=”off|phone” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_transition=”on”]“It was my pleasure to work with Debi and her team on an amazing high net worth welcome experience for our producers to use with their new clients. Debi and her team used primary customer research to design the experience and build a Print-on-Demand technology platform to automate the deliverables. Our end users loved the result. I loved what a quick study Debi was in figuring out what needed to be done and assembling the right resources to get the job done. I highly recommend the SetWave team!”

 

 

– Kelly Wilson, SVP Marketing, Wells Fargo Wealth Management

[/et_pb_slide][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”3.16″ header_font=”||||” body_font=”Open Sans||||” body_font_size=”24″ background_color=”rgba(255,255,255,0)” button_icon_placement=”right” button_on_hover=”on” body_font_size_tablet=”36″ body_font_size_phone=”20″ body_font_size_last_edited=”on|phone” body_line_height_tablet=”7em” body_line_height_phone=”7em” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_transition=”on”]“We are a FinTech startup who needed a go-to-market strategy. SetWave Group helped us differentiate ourselves, with a marketing strategy, tighter value proposition, and a launch campaign to generate leads that included a new website, eBook, blog posts, social media, and an advertising plan. Debi and crew fit right into our team and we really enjoy working with them.”

 

 

– Akhil Lodha, Founder, CEO, StratiFi

[/et_pb_slide][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”3.16″ header_font=”||||” body_font=”Open Sans||||” body_font_size=”24″ background_color=”rgba(255,255,255,0)” background_position=”top_left” body_font_size_tablet=”36″ body_font_size_phone=”20″ body_font_size_last_edited=”on|phone” body_line_height_tablet=”7em” body_line_height_phone=”7em” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_transition=”on”]“Our FinTech Group hired SetWave Group as our outsourced marketing team, to help us launch and sell a new FinTech Saas platform. They developed and executed a go-to-market plan with product positioning and messaging, a new website, sales materials, product videos, lead generation campaigns, events, webinars, and both internal and external brand awareness.  SetWave’s combination of can-do attitude, high ownership and great spirit helped us launch and sell as a result.”

 

 

– Haskell Garfinkel, Partner and FinTech Practice Leader, Big 4 Consulting Firm

[/et_pb_slide][/et_pb_fullwidth_slider][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”20px|||” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text module_id=”casestudies” _builder_version=”3.27.4″ header_font=”Open Sans||||” header_font_size=”28px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” inline_fonts=”Open Sans Light,Open Sans”] 

Case Studies

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ module_id=”about” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_cta button_url=”https://setwavegroup.com/private-ocean/” button_text=”Private Ocean” _builder_version=”3.16″ header_font=”Open Sans Light||||” use_background_color=”off” background_image=”https://setwavegroup.com/wp-content/uploads/2017/04/case-studies-pic-Private-Ocean.jpg” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_button=”on” button_text_size=”30″ button_bg_color=”rgba(0,120,140,0.5)” button_border_width=”0″ button_font=”Open Sans Light||||” max_width=”320px” custom_padding=”100px||100px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid” button_letter_spacing_hover=”0″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_cta][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_cta button_url=”https://setwavegroup.com/pwc/” button_text=”PWC” _builder_version=”3.16″ header_font=”Open Sans Light||||” use_background_color=”off” background_image=”https://setwavegroup.com/wp-content/uploads/2017/04/case-studies-pic-PWC-v4.jpg” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_button=”on” button_text_size=”30″ button_bg_color=”rgba(0,120,140,0.5)” button_border_width=”0″ button_font=”Open Sans Light||||” max_width=”320px” custom_padding=”100px||100px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid” button_letter_spacing_hover=”0″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” 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About

[/et_pb_text][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” inline_fonts=”Open Sans Light,Open Sans”]SetWave Group is comprised of a team of marketing practitioners who have spent our careers at top-tier financial services firms and emerging FinTech firms. Based on your specific needs, we hand pick the right marketers for each project.
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[/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”0px||0px|” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”10px|||” use_border_color=”off” border_color=”#ffffff” border_style=”solid” inline_fonts=”Open Sans Light,Open Sans”]

What Makes Us Unique

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Open Sans||||” text_text_color=”#00788c” text_font_size=”18″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Focus on financial services and FinTech marketing – We get your business. From Fortune 100 to start-ups, we work with advisors, end investors, asset managers, foundations and endowments, retirement plans, and the emerging companies that target these audiences.
[/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”Open Sans||||” text_text_color=”#00788c” text_font_size=”18″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”left” border_color_all=”#ffffff” border_style_all=”solid” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]B2C and B2B marketing – From direct-to-consumer to institutional buyers, we bring the best marketing ideas, customized for your goals.
[/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”Open Sans||||” text_text_color=”#00788c” text_font_size=”18″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Part of the FinTech ecosystem – We can help you with next-generation client development and understand how to leverage FinTech innovation for your business.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Open Sans||||” text_text_color=”#00788c” text_font_size=”18″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Expertise across the financial spectrum – Our work in asset/wealth management, banking, payments, insurance, and across asset classes, styles, and vehicles, enables us to make complex investment ideas accessible to clients.
[/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”Open Sans||||” text_text_color=”#00788c” text_font_size=”18″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Tech product marketing experience – We’ve launched products and services on eCommerce, SaaS, web-based, mobile and proprietary platforms.
[/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”Open Sans||||” text_text_color=”#00788c” text_font_size=”18″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Experienced team – We derive the strategy and focus on exceptional execution so our programs hit the mark. This is our secret sauce – we have a high degree of accountability, are extremely detail oriented, and work equally well as an outsourced or insourced marketing team.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#00798e” custom_padding=”20px|||” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||10px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid” inline_fonts=”Open Sans Light,Open Sans”]The SetWave Story
[/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font_size=”20″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]As a surfer, when you’re in the water, you want to catch the biggest wave in the set (“the set wave”). This is the big opportunity. To do so, you need the judgment to read the waves, the experience to align everything into position, and the skill to catch the wave and maximize the ride. Great marketers have the judgment, experience, and skill to recognize and maximize the big opportunity. And seek the thrill of great results.
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Contact

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How can we help you grow? Send us an email with your contact information and we’ll get right back to you.

info@setwavegroup.com

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Your Details

Let us know how to get back to you.

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info@setwavegroup.com

San Francisco Bay Area, CA
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Let's get Started!

Debi Lynch
Founder

Debi Lynch founded SetWave Group to help new and existing companies grow their business and build their brand. Prior to launching SetWave Group, Debi spent the last decade focused on financial services, most recently as the CMO of Motif Investing, growing their consumer and advisor businesses. Debi is also the former CMO of JP Morgan and BlackRock Institutional groups, defining their global value propositions, and creating marketing strategies to acquire and retain clients. Her wealth management background includes marketing positions at Wells Fargo and Charles Schwab. Earlier in her career, Debi spent 10 years in consumer marketing with leading brands and start-ups including American Airlines, Levi Strauss, PlanetRX.com, and WalMart.com, and was at the forefront of eCommerce and internet marketing. She started her career as a financial analyst with Duff & Phelps. She currently leads SetWave Group and is waiting for that perfect south swell to hit northern California.

Debi holds a BA in Economics from University of Pennsylvania and an MBA from the Anderson School at UCLA.

Marcia Roitberg
Content Strategy, Writer

Marcia Roitberg conceptualizes, writes and edits benefit-driven content for SetWave clients. For more than 20 years, she has written about a wide range of investment topics and for various audiences, including individual investors, advisors, retirement plan sponsors, financial technology firms, global asset managers, and government officials. Marcia is particularly interested in how behavioral economics applies to investment decision making and the potential for impact investing to drive meaningful change in the world. Prior to working with the SetWave team and setting up her own communications firm in 2013, Marcia held various roles within BlackRock, most recently as Director of Communications for the US institutional market. Marcia’s magic number is 8: She can hold a plank position for 8 minutes and eat a pint of Coffee Chocolate Chip ice cream in 8 minutes—just not at the same time.

Marcia holds a BA from York University, and BComm and MBA degrees from University of Windsor, Canada.

Philomena O’Donnell
Writer

Philomena O’Donnell is a writer and strategic communications professional specializing marketing and corporate communications in the financial services industry. She has more than 25 years of experience creating and editing brochures, whitepapers, shareholder reports, and executive communications for broker-dealers and asset managers.

Previously, Ms. O’Donnell worked for the Advisor Group network of independent wealth management firms, as well as investment management firms J. & W. Seligman & Co. and Lord, Abbett & Co.

Phil earned a Bachelor of Arts in Political Science from Trinity University in Washington, DC.

Alexis Petrakis
Content Strategy, Writer

Alexis Petrakis is a writer and strategic communications professional specializing in financial content and investment communications. He has two decades of experience delivering marketing collateral and thought leadership capital for a variety of audiences, ranging from savvy institutional investors to less sophisticated retail audiences. Alexis has expertise in translating complex and often dry technical financial content into more approachable prose appropriate for the specific audience. He has collaborated with organizations ranging from entrepreneurial start-ups to Fortune 1000 companies, including BlackRock, Bank of America Merrill Lynch, JP Morgan Chase, PwC and the Chicago Board Options Exchange. When he’s not writing, you can probably find him outdoors with his dog or golfing, the ultimate Sisyphean task.

Alexis holds a BA in Economics from Northwestern University.

Frédérique Clay
Designer

Frédérique Clay is a creative director and designer with a global perspective, having lived and worked in France, Hong Kong, and the U.S. She specializes in digital and print design, brand and visual identity, including everything from logo design to web, events, conferences, blog, social, email and marketing campaigns across multi-touch points for various channels. With a focus on financial services for the last 20 years, she has designed for BlackRock/iShares, Morgan Stanley, RS Investments and Victory Capital, among others. “Less is more” resonates through her life and work — the simplest design solutions help focus on what matters most and what ultimately adds value—very much like oysters and rosé in her opinion.

Frédérique holds an A.A. in Advertising Arts from The Art Institute of California – San Diego.

Molly Holland
Designer

Canadian born, but Colorado raised, Molly Holland has worked as a graphic designer for two decades. She switched her major to art in college after she took her first graphic design class and discovered you don’t have to be able to draw a bowl of fruit to be an artist. Working for Barclays Global Investors introduced her to the financial sector, which is now her specialization. Molly has helped firms such as State Street Global Advisors and Janus Capital Group attract new clients, while building and maintaining global branding. Her work includes logo and brand identity, collateral, presentations, events, thought leadership, and templates. A true designer at heart, Molly enjoys a beautiful font pairing almost as much as a Californian red. 

Molly holds a BFA from Colorado State.

Nancy Hulme
Designer

Nancy Hulme is a graphic designer and presentation specialist with 20+ years of experience. A certified Microsoft Office Specialist (MOS) in PowerPoint, Nancy can tackle anything from creating custom templates to C-level presentations to sophisticated high-end slide design for webinars, conferences and pitches. She also teaches PowerPoint workshops and shows clients “where the easy button is”. Because she’s weather-agnostic, she splits her time between San Francisco and Palm Springs.

Nancy holds an BA in Fine Arts and English from the University of Rhode Island.